Dreaming of you

• Creative/Art Direction

• Production (Location Scout, Talent Casting)

• Photographer & Makeup/Hair Artist Coordination

• Post-Production (Lookbook Editing, Social Media Content Creation)

For eyeye

I was responsible for everything from collecting references and developing concepts to directing the shoot and managing the production process. I aimed to emphasize a soft and shy girlishness by toning down the brand's previously lively and playful vibe.

To achieve a natural and comfortable mood, I opted to use natural daylight rather than the studio lighting that eyeye had used in previous shoots. I also collaborated on the overall lookbook editing and took charge of marketing and PR after the season's release.

Lookbook