After hours

• Creative/Art Direction

• Rebranding

• Production (Location Scout, Talent Casting)

• Photographer & Makeup/Hair Artist Coordination

• Post-Production (Lookbook Editing, Social Media Content Creation)

For eyeye

Led a rebranding project that transformed eyeye's original concept from a cute girl image targeting teenagers and people in their 20s to a more mature and sophisticated image appealing to women in their 30s and 40s. This year-long project aimed to expand the customer base and attract new customers in the new age range. I oversaw the entire process from reference gathering to concept development, shooting directing, and marketing, bringing about a successful transformation.

Lookbook