Effy Lee
Creative/Art Director
Born and raised in Seoul, Korea. Based in Brooklyn, New York.
I’ve built a long career in the fashion industry and transitioned to real estate to challenge myself and explore something new, which eventually led me to New York. I have a strong curiosity about different fields and a deep desire to keep learning.
Through my diverse roles as a Creative/Art director, Designer, and Marketing manager, I’ve gained the ability to approach projects from multiple perspectives. The common thread across all of these roles is my commitment to bringing creative work into the world.
What I love most is creating visuals. Bringing the visuals from my creative thoughts to reality is the most fulfilling part of my work.
My strengths and source of inspiration come from people, streets, movies, TV shows, and beyond. These cultural experiences have shaped who I am today. My growth has been deeply influenced by the communities I’ve been part of. Whether in Seoul or New York, the creative people I am surrounded by are a constant source of inspiration.
Creative/Art Direction
Branding
Production/Post-Production
Graphic Design
Fashion Design to Production
Marketing Strategy
Tools: Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Apple iWork, Figma, Mailchimp