Our comport zone

 
  • Creative/Art Direction

  • Production (Location Scout, Talent Casting)

  • Photographer & Makeup/Hair Artist Coordination

  • Post-Production (Lookbook Editing, Social Media Content Creation)

For eyeye

I coordinated eyeye’s first shoot for its basic line production showcasing basic items that both women and men can enjoy at an affordable price. I chose a restrained background to showcase the products as they consist of basic items with color accents that are suitable for daily wear. In addition to the concept for the basic line's slogan, I collected references, directed the photoshoot, and edited the entire lookbook and also handled marketing and PR after its release. 

Lookbook

 
LookbookEffy Lee