Anniversary parties
Creative/Art Direction
Branding
Graphic Design
Merchandise Production
Event Production (Location Scout, Talent Casting)
Marketing & PR
for ruthless
Ruthless' monumental anniversary events had a significant branding impact, becoming an annual gathering that attracted many participants and influencers. The event was attended by people from various industries such as fashion, graphic designers, video graphers, skateboarders, rappers, as well as influencers and many followers of Ruthless.
1st Anniversary
Produced a commemorative mix CD with local DJ, Jenny FTS and hosted a music release party. I designed a flyer, and a graphic that mixed the slogan "We grow as one" commemorating the first anniversary and the Ruthless logo, which was used to make commemorative T-shirts.
Graphic design
Flyer design by Effy Lee
Apparel graphic design by Effy Lee
MIX Cd
The 3D graphic design for the mix CD was created by Yeon Kim of the visual team YNR Visual, who also handled VJing on the day of the party.
recap photos
2nd Anniversary
At the 2nd anniversary party, Ruthless collaborated with a prominent local DJ, DJ YTST, to produce a commemorative Mix CD and hold a music release party. I personally led the graphic design of the Mix CD and created commemorative T-shirts using the modified graphic. Additionally, I developed graphics using items that match the Ruthless emblem and the phrase "Girl Gang," which represents the Ruthless brand, and produced bandanas as gifts for the party attendees.
Graphic design
Flyer design by Effy Lee
Mix CD, Apparel, and Bandana graphic design by Effy Lee
recap photos
3rd Anniversary
The 3rd anniversary party featured eight of Korea's top local DJs and prominent underground hip-hop artists B-free and Ugly Duck. To host this event, Ruthless partnered with the HENZ Club, the most culturally vibrant club in Seoul.
3d Graphic design
Collaborated with 3D graphic designer Jo Ah-hyung, who had previously exhibited at the National Museum of Modern and Contemporary Art, Korea, to develop the graphics for flyers and promotional videos. He also used the graphics to produce commemorative 3rd anniversary T-shirts.
