Stationery design
Creative/Art Direction
Graphic Design
Marketing
To expand the brand beyond just apparel, I proposed an idea to target a lifestyle audience by creating a stationery line. eyeye's reputation for vivid and diverse graphics made it an ideal choice, given the extensive graphic archive we had built up over multiple seasons, to develope these graphics for use on products such as notebooks, stickers, writing utensils, and badges.
The products were launched during the back-to-school season and proved popular with consumers seeking cute stationery.
