Breakthrough
Creative Direction
Production (Location Scout, Talent Casting, Styling)
Videographer Coordination
Post-Production (Lookbook/Video Editing, Retouching, Social Media Content Creation)
For Ruthless & atmos Japan
Collaborated with atmos, atmos is one of the largest brand store in Japan, for clothing design and manufacture, creating lookbook and video contents, and held a launch party in Japan with exceptional reviews.
After experiencing a prolonged period of stagnation and difficulty in advancing, the opportunity to collaborate with atmos inspired me to adopt the theme of "Breakthrough." My aim was to inspire people to overcome their own struggles and find hope by showcasing my own journey of triumph over adversity. The collaboration lookbook with atmos was captured from a video created specifically for the collaboration, using a cinematic approach and subtitles to convey the collection's. intended messages.
Video
Lookbook
Launch party @atmos Japan
Logo, Launch party flyer, and Social media content design
