A desire to be bad

• Creative/Art Direction

• Production (Location Scout, Talent Casting, Styling)

• Post-Production (Lookbook Editing, Retouching, Social Media Content Creation)

• Photography

for ruthless

I wanted to explore the theme of proving one's identity by taking on challenges and defying expectations. Every person has a "bad-ass" charisma to them, and I aimed to capture the emotions that come with revealing our true selves. This collection was built from going through the process of my previous collections. 

Lookbook